Security has become too complex
Take a look through any internet security forum and you will find a ton of debate around the right way to stay secure online. For some that means using a password manager that never touches the internet, and handling the backups yourself. For others, this means the expertise and infrastructure that comes with a cloud option. For MFA, a hardware security key used to be the absolute best answer, however with passkeys now entering the mix, there is renewed debate around how necessary these devices are. Regardless, all of this makes very little sense to the average non-technical user, and that’s a huge problem.