The Internet is About to Get a Whole Lot Noisier

6 min read

Artificial Intelligence (AI) has been making waves in various industries, including marketing, healthcare, and education. But one aspect of AI that has been gaining significant attention is its ability to generate written content. With the help of Natural Language Processing (NLP) and machine learning algorithms, AI can create new written content faster and more efficiently than humans. While this may seem like a boon for businesses and content creators, it is also likely to make the internet a noisier place.

The Rise of AI-Generated Content

In recent years, AI-generated content has become more sophisticated and accessible. The proliferation of content generation tools and APIs has made it easier for businesses and content creators to produce large amounts of written content in a short period of time.

For instance, AI-powered content creation tools like GPT-3 can generate high-quality text based on a given prompt, such as a news article, product description, or blog post. These tools are trained on massive amounts of data and can produce content that is grammatically correct, cohesive, and even stylistically similar to human-written content.

The Benefits of AI-generated Content

The ability to generate written content quickly and efficiently has several benefits for businesses and content creators.

  1. Cost-effective: Creating written content can be a time-consuming and costly process, especially for businesses that need to produce large volumes of content. AI-generated content can reduce the cost of content creation by automating the process and freeing up human writers to focus on higher-value tasks.

  2. Scalable: AI-generated content can be scaled easily to meet the demands of a growing business or website. As businesses expand, they can quickly produce more content to keep up with demand without needing to hire more writers.

  3. Consistent: AI-generated content is consistent in quality and style, which can be important for maintaining a brand voice and image.

  4. Time-saving: By automating the content creation process, businesses and content creators can save time and focus on other tasks, such as editing and promotion.

The Downsides of AI-generated Content

While AI-generated content has several benefits, it also has several drawbacks that can make the internet a noisier place. Here are some of the key downsides of AI-generated content:

  1. Lack of Creativity: AI-generated content lacks the creativity and nuance that human writers can bring to their work. AI is only as good as the data it is trained on and cannot replicate the human touch that makes content engaging and interesting.

  2. Over-reliance on Templates: AI-generated content is often produced from templates, which can result in generic and formulaic writing. This can make it difficult for businesses and content creators to stand out in a crowded market.

  3. Limited Understanding of Context: While AI can produce grammatically correct and cohesive content, it may not always understand the context of the content it is producing. This can lead to errors, inaccuracies, and even offensive content.

  4. Ethical Concerns: The use of AI-generated content raises ethical concerns, such as the potential for copyright infringement and plagiarism. It can also perpetuate biases and stereotypes if the data it is trained on contains such elements.

The Implications of AI-generated Content for the Internet

The rise of AI-generated content is likely to make the internet a noisier place. Here are some of the ways in which AI-generated content is likely to impact the internet:

  1. Increased Volume of Content: AI-generated content can produce large volumes of content quickly and efficiently. This is likely to lead to an increase in the amount of content available online, making it harder for businesses and consumers to find the content they are looking for.
  2. Decline in Quality: The speed and efficiency of AI-generated content can lead to a decline in quality. As businesses prioritize quantity over quality, the internet may become flooded with generic and formulaic content that lacks the human touch.
  3. Need for Better Filtering: As the internet becomes noisier, consumers will need better tools to filter and curate the content they consume. This may lead to the development of more sophisticated algorithms and search engines that can identify high-quality content and filter out low-quality content.
  4. Greater Need for Human Oversight: While AI-generated content can automate the content creation process, it cannot replace human oversight. Businesses and content creators will need to ensure that the content produced by AI is accurate, relevant, and ethical.
  5. Risk of Wrong Information: AI-generated content may increase the risk of misinformation and fake news. As AI becomes more sophisticated, it may be able to generate content that is difficult to distinguish from real human-written content. This could lead to the spread of false information and harm public discourse.
  6. Threat to Human Jobs: The rise of AI-generated content may also threaten human jobs in the content creation industry. As businesses and content creators rely more on AI to generate content, the demand for human writers may decline.


AI-generated content has the potential to transform the way we create and consume content online. While it offers several benefits, such as cost-effectiveness, scalability, and consistency, it also has several drawbacks, such as lack of creativity, over-reliance on templates, limited understanding of context, and ethical concerns. As AI-generated content becomes more prevalent, it is likely to make the internet a noisier place, with increased competition, a decline in quality, and a greater risk of misinformation. Businesses and content creators will need to balance the benefits of AI-generated content with the need for human oversight and creativity. They must also be aware of the ethical and legal implications of using AI-generated content, such as copyright infringement and plagiarism. Ultimately, the rise of AI-generated content is a trend that cannot be ignored, and its impact on the internet and society as a whole will continue to be a topic of debate and discussion in the coming years.

The Above Was Written by Chat-GPT

Now for the (no longer so unique) curtain reveal; the above was created using Chat-GPT as a way to demonstrate how easy generating a boilerplate article has become. Even if the article required some minor touch ups, it was still easier and faster than generating from scratch. The barrier to creating content on the internet used to be, at the very least, the effort that it took to make such content. Even if demonstratably false, one individual, or even one company could not create enough content to compete with the internet as a whole. Now, the limiting factor is the processing power available, or in the case of making API calls, how deep one’s pockets are.

The internet used to a be a place where knowledge was shared, and the best ideas rose to the top. It has become a place in which ads are placed first, going to the highest bidder, or the best ideas are buried underneath the noise. We may long for the simple days in which you could count on a google search to find what you were looking for, now everyone needs a great pair of ear plugs.